Sustainable travel doesn’t mean compromising on comfort or experience.
Sustainable travel doesn’t mean compromising on comfort or experience.
Eco-Friendly European Adventures
Co-authored by Kelsey Austin and Katy Birchett-Smith
Beyond the excitement of discovering Europe’s stunning landscapes, iconic landmarks, and rich cultural traditions, travel can also serve as a powerful force for good. By prioritizing sustainability, we help protect Europe’s cities, countryside, and even its intangible cultural heritage for generations to come.
The European Union’s goal of achieving climate neutrality by 2050 has already prompted many countries to embrace greener initiatives—think improved transportation networks, widespread eco-certifications for hotels, and the creation of low-emission zones. Thanks to Europe’s pedestrian-friendly cities and the growing availability of carbon offset programs, travelers can easily weave sustainability into their journeys without sacrificing experience.
Explore Europe Sustainably—Without Sacrificing Comfort
Sustainable travel doesn’t mean compromising on comfort or experience. In fact, small changes can make a major difference—positively impacting local economies while delivering unforgettable vacations.
Keep It Local
At Europe Express, we prioritize partnerships with locally owned hotels, sightseeing operators, and transfer providers. This approach creates richer, more authentic travel experiences while supporting local communities with steady, year-round income.
Embrace Off-Season Travel
Encouraging clients to travel in the shoulder or off-season helps avoid crowds, prevent over-tourism, and lock in better value—all while supporting destinations that depend heavily on tourism for their economic well-being.
Mix Major Cities with Hidden Gems
Combining iconic cities with lesser-known destinations is another way to promote responsible tourism. At Europe Express, we specialize in crafting customized itineraries that not only ease the burden on over-touristed areas but also introduce travelers to Europe’s best-kept secrets.
Promote Slow Travel
Longer stays and a slower travel pace are both better for the environment and for travelers’ well-being. Encouraging clients to linger and savor each destination not only reduces their carbon footprint but deepens their overall experience—a true win-win.
Favorite Green Destinations
Sustainable travel isn’t about limiting discovery—it’s about making thoughtful choices that ensure Europe’s magic endures. Here are a few standout destinations where eco-conscious travel shines:
Germany
Famed for its efficient rail network, Germany offers easy and eco-friendly travel across the country. Advisors can highlight sustainable stays such as Gat Point Charlie, a hotel that focuses their cuisine on locally sourced ingredients and offers bike rental so guest can see the city with minimal impact, and unique experiences like our Shared Walking Tour to Discover Potsdam, which helps clients explore responsibly by traveling by public transport and walking.
Denmark
With Copenhagen’s 250 miles of bike lanes and over half of the country’s electricity powered by wind, Denmark sets a global standard for green living. Recommend hotels like the family owned The Square Copenhagen, which also has an ambitious net 0 goal by 2050, or immersive locally focused tours such as our Shared Tour: The Evening Gourmet Stroll for clients seeking mindful adventures.
United Kingdom
From the preservation of historic landmarks to national rewilding projects, the UK is full of sustainable experiences. Travelers can stay at EarthCheck Silver Certified The Athenaeum Hotel and Residences, explore rewilded estates, or build itineraries that combine urban sustainability with countryside retreats.
Final Notes for Advisors
Sustainability isn’t a passing trend—it’s becoming a priority for today’s travelers. Offering eco-friendly options not only differentiates your services but also empowers your clients to explore responsibly without missing out on the best Europe has to offer.
About the Authors
